Brand development specialists
Brand Identity
Why bother?
Who are you? Who needs to know? How will they find out? And most importantly, why should they care? These are the essential building blocks of your brand’s identity.
Tell A Story
A strong brand identity tells a story that sparks connection and shapes how people see you. It’s like giving your company a personality that shows up everywhere, from your website to that quick handshake with a client. When your brand tells its story well, your values shine through loud and clear.
Get Aligned
Your branding should help your audience instantly get who you are and why you matter so that choosing you feels like the obvious choice. A strong brand works internally as well, bringing your team together under one clear mission. This way, everyone understands the game plan and truly works as a cohesive team.
Get to
the point
the point
If you don’t shape your story, your audience will create their own version. When your brand identity is clear and intentional, you’re not just making noise, you’re creating a lasting impression that people recognize, relate to, and choose. That’s where meaningful growth begins.
How do we get there?
A branding project.
Creativity is not some kind of magic trick. It comes from a clear and well-developed process. By listening and working closely with our clients, we turn ideas into concepts that feel both fresh and familiar.
The branding process
Conducting
research
Most projects start informally with a chat and a coffee in our studio. It’s a chance for us to get to know you and hear about your goals and vision. After that initial conversation, we follow up with a more detailed questionnaire to gather important information. This helps us dive into market research, check out your competitors, and learn more about your audience. All this insight gives us a solid understanding of where your brand fits and what makes your business unique.
The branding process
Clarifying
strategy
Next, we get clear on your brand’s core purpose, and where it fits in the market. We want to clearly articulate what your organization is all about, and more importantly, why anyone should care. We then take this knowledge and set the tone that include typography samples, colour swatches, icon examples, and other elements. We meet with you to present our recommendations as mood boards, and look to you for your feedback. This helps us to create a simple roadmap that guides all your brand decisions and how you communicate.
The branding process
Designing
identity
Building on the strategy work, we dive into sketching and ideation. When we have concepts and mockups that meet the project goals, we present a cohesive brand identity system for your approval. Sometimes we nail it on the first try, and sometimes it takes a little fine-tuning. Either way, we’ll work with you to tweak and refine until you feel completely confident in your new look.
The branding process
Managing
assets
We then create and share an asset library and style guide that set clear guidelines and systems to maintain brand consistency over time, protecting your brand’s integrity and supporting future growth.
The branding process
Creating
touchpoints
We are here to help you apply your brand consistently across all channels and materials, from websites and packaging to signage and marketing collateral. Our goal is to ensure that every interaction with your organization reinforces the new brand direction.
Beyond branding
Additional services
We are always excited to help our clients bring their brands to life, making sure their message is clear and consistent across every platform. Here are a few ways we’ve worked with our clients, but there’s more, and we’re always excited to explore new ideas. Reach out and let’s talk about your next steps.
Our Branding Services
Naming
Your organization’s name is the first thing customers notice and plays a big role in showing what your brand stands for. Our goal is to find a name that truly supports your brand’s purpose. We work to develop a range of naming options that are meaningful, distinctive, memorable, and positive, while also considering strong web domain availability. Contact us to learn more about our naming process.
Brand messaging
Crafting your messaging is a team effort, bringing together leadership, different departments, and a brand strategist. Sometimes it takes an outside perspective to help those on the inside clearly express what makes your company unique or to highlight what’s already working. Let’s talk about how to keep your internal and external messaging clear, consistent, and aligned with your goals.
Web development
Your website is a key touchpoint for your brand. A great site can highlight your work, draw in potential employees, and boost your visibility online. It’s a place to tell your story, show what makes your brand unique, and make a strong first impression.
SEO growth
SEO is a key part of getting your brand noticed online. The right strategy helps your website show up in search results, reach the people who matter most, and drive more traffic your way. It’s all about making your brand easier to find and ensuring the right audience discovers what you have to offer.
Print design
Print isn’t dead. Beautiful, physical pieces that present your brand are an effective strategy to share your story with potential clients and a tangible way to stay top of mind.
Architectural
photography
Professional and unique photography can be the difference between a nice-looking website and one that truly wows. Capturing your company’s personality and story through high-quality images ensures your audience connects with you and remembers your brand.
Branded signage,
apparel + vehicles
Branded apparel, signage, and vehicles are more than just functional, they’re powerful ways to raise brand awareness. Every piece becomes a chance to tell your story and connect with your audience.
Curious about what branding could do for your company?
For more than a decade, our team has guided hundreds of businesses and organizations through branding and rebranding. Our approach explains and breaks down the creative process, bringing clarity and strength to your communication
