Redeemer University Case study
Brand development specialists
A degree you can believe in.
Redeemer University is a private, Christian university located in Ancaster, Ontario. Founded in the 1980s as Redeemer College, it has grown significantly over the past four decades. Following a period as Redeemer University College, the institution received approval to adopt the name Redeemer University in 2020, prompting a rebrand to refresh its look and celebrate this milestone.
Brand Identity
As Redeemer embraced new growth and mapped out its future through a strategic plan, Capture was asked to create a brand that honours its heritage while revitalizing its visual identity.
Components of the Redeemer icon
Brand
Identity
The shield provides a well-understood visual language for an academic institution. The simplicity of the design makes it modern and innovative.
Components of the Redeemer icon
The
Shield
The "shield" provides a well-understood visual language for an academic institution. The simplicity of the design makes it modern and innovative.
Components of the Redeemer icon
The
Cross
At the centre of the logo, the "cross" makes Redeemer’s Christian identity clear and points to its Reformed Christian tradition.
Components of the Redeemer icon
The
letter R
A prominent "R" forms the negative space inside the icon making the shield unique to Redeemer and more identifiable when used on its own.
Components of the Redeemer icon
The
letter U
A "U" is formed by a slice and shift in the shield, emphasizing that Redeemer is a university.
Putting it together
The Typography
A classic serif typeface balances the modern shield by signalling that the university is established with heritage and tradition. Making the name and designation the same size emphasizes again that Redeemer is a university.
The COLOUR
Brightening the red and gold palette from the original logo gives continuity to the brand while the addition of navy blue, gray and a second tone of red provides visual dimension and modernity.
The System
Redeemer University serves a diverse audience, from students and faculty to donors and staff. The brand needed to be versatile, appealing across all applications and to all groups.
Putting it together
The Typography
A classic serif typeface balances the modern shield by signalling that the university is established with heritage and tradition. Making the name and designation the same size emphasizes again that Redeemer is a university.
The Colour
Brightening the red and gold palette from the original logo gives continuity to the brand while the addition of navy blue, gray and a second tone of red provides visual dimension and modernity.
The System
Redeemer University serves a diverse audience, from students and faculty to donors and staff. The brand needed to be versatile, appealing across all applications and to all groups.
Capture is the real deal for brand identity design across industry verticals. Their creative eye for aesthetics strengthened the entire brand system, bringing the identity to life across campus and communications.
Josh seiders
Redeemer marketing
Redeemer marketing
Athletics department identity
Redeemer Royals
An updated lion mascot was created to give the Redeemer Royals team a clean, mature, and more established icon for jerseys, sweatshirts, and other merchandise. The iconic crown above the “R” in Royals adds brand versatility, giving the athletic department a distinctive element to work with inside of the larger rebrand.
University magazine identity
Resound magazine
The Resound magazine publication is another important touchpoint for the University, sharing stories about Redeemer’s impact with alumni, parents, supporters, and students. Following the rebrand, the masthead was updated to align with the new brand identity.
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