Menace defender Case study
Brand development specialists
Start your adventure.
Menace Defender was born from a passion for the Defender brand and its embodiment of an authentic, rugged gateway to the outdoors. The company’s mission is to bring rare Defender vehicles to the Canadian market, preserving their heritage while adding modern luxury and comfort. Their new identity had to appeal to their passionate audience.
Brand Identity
With a highly specific audience in mind, we could be deliberate in our choices of type, color, and iconography. The new identity needed to honor the original Defender brand while carving out Menace Defender’s own space in the market, appealing to adventurers while establishing its position as a luxury brand.
Putting it together
Peak design
By incorporating strong geometric forms into a simplified ‘M’ letterform, the new icon feels bold, dynamic, and angular, embodying both adventure and challenge.
Pushing the limits
Drawing inspiration from the bold typefaces of the Defender brand, the wordmark is a modern sans serif, precisely cut to echo the icon’s angles and compressed and expanded to extreme proportions.
Lifestyle focused
Building on the brand story, the Menace tagline speaks to those who embrace a lifestyle defined by adventure and experiences.
Capture’s teamwork and dedication are evident in everything they produce, and they have a strong ability to understand a brand’s vision and bring it to life in a way that truly stands out. Everyone I’ve worked with has been professional, creative, and a pleasure to collaborate with. I highly recommend Capture Studio to any business looking for a creative team that genuinely cares about delivering excellent results.
BLAKE
MENACE DEFENDER
MENACE DEFENDER
web development
Driving ahead.
As Menace is selling a lifestyle and an experience, good visuals are imperative on this portfolio-style site. The website makes the most of Menace’s professional automotive photography, creating an immersive experience of adventure and luxury.
Vehicle Graphics | photography
Moving forward.
Badging and vehicle graphics are the crowning glory of any automotive brand, making precision essential. Capture collaborated with Menace to create striking visuals that showcase the brand on the road and at automotive events.
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